Jennifer Davidson will be speaking on "Selling Digital Change" at the 2019 Emerging Legal Technology Forum on October 10th at Arcadian Loft in Toronto. Program description below:
Change, no matter how “good” or incremental, is never easy, especially in today’s digital marketplace. When deploying a digital strategy, many business leaders overlook the importance of articulating, whether internally and externally, not simply how the organization will be transformed, but also why a certain decision was made, and when the end user or customer impact will be felt. Digitization is transformation. But without a formal communications plan to establish and maintain expectations, resistance—if not rejection—seems inevitable. This conversation offers best practices on effectively selling transformation across the enterprise.