On September 23, 2025, the Trademarks Opposition Board (TMOB) issued its decision in Sobeys Capital Incorporated v CCP Productos, S.A.P.I. de C.V., 2025 TMOB 190, refusing CCP Productos, S.A.P.I. de C.V.’s (the Applicant) application for the mark VUALA in relation to bread, cookies, frozen confectionary, and pastries.